Now there are thousands if not millions of people out there writing articles. Some are highly prolific and write what seems to be hundreds of pages of articles per day. Most of these highly prolific writers are either just poorly rewriting other people's content (which will very quickly get devalued as duplicate content by Google) or they are just writing very short and very crappy articles. The problem with writing this low quality content is that you really will not get much readership and it is really not worth the time. If someone does start to read it because of your catchy title but then sees your content sucks when they start reading it they will leave or clicked off immediately.

The goal of article marketing or any other kind of marketing is what's called stickiness. The ability to maintain or retain someone through the entire length of your article and then get them to act on whatever it is your call to action is in the way that you want. So, there are such things as high quality, converting articles and then there are those that are just extremely low quality and are basically crap. To find out what works and what's good quality content and writing,  peruse the internet and look around a little. Look at news articles, highly trafficked blogs and websites, and then look at social websites and see what is popular.

You will never see a crappy article become popular at a website such as twitter, Facebook, Digg or MySpace. You especially will not see one on Digg. Digg, just like its Yahoo owned counterpart De.lic.ious, has a lot of user response and the audience will quickly vote down or just not vote for bad material or content. So, with article marketing, your goal is to get people to want to read, to want to vote for it and then to get them to add it to their blogs for their website or link to it. The more links to your article obviously the higher the ranking it will get in the various search engines, especially Google, and thusly the more traffic you will get.

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And as long as you stick with the material that deals with your website or niche you will do very well. If you have an e-commerce site and you want to delve outside of your niche with your articles to reach customers you wouldn't ordinarily get  you can do that, you just can't do that on the same website. This is where you would have to have a separate blog or you can also use other people's websites in the way of e-zines and other similar user content websites like Buzzle and Ezinearticles. Ezines work great for expanding your websites reach. But for content that you can put on your own website you need to stick very closely to your niche and it is best to write articles that are beneficial to your readers like ones that give them free advice and tips that could save them money and time.

So,  for instance if you have a website related to credit cards and the banking industry then you will not want to put articles dealing with how to change oil or how to comb your doll's hair on that website. Another thing to avoid is anything that could be related to semi-forbidden or adult topics on an e-commerce site. Nothing will get you flagged quicker by the search engine robots, especially Google, then by using content that employs the words porn, sex, ring tones, etc... also stay away from anything spam related.

Stick with the idea of providing something beneficial to your readers so that once the they read it they will come away with something, like they gained something for free and came away with new knowledge. This is not as hard as it may seem because everyone has experiences and education of various sorts and everyone has something that they can contribute and help others with. Maybe something that you learned over time or through the experience of a job you had.  Experience on a job can be a very powerful tool if used correctly. An ex-employee of Pizza Hut came out with a blog where he stated all the things wrong with working at Pizza Hut. Now whether he was right or wrong or it was just his personal opinion he soon found out that there were a lot of people that wanted to read up on what his personal experiences were with Pizza Hut and to this day he is earning an awful lot through advertising revenue from his website.

Article marketing can be used either just with your website by writing content or articles and placing them on your website for others to read or by placing elsewhere as I said earlier like on e-zines or other people's blogs as you can write articles and other people post them on their blogs. Regardless of which way you use it article marketing, as long as it is done correctly which means with quality content, has been proven to be one of the most cost effective methods of greatly increasing quality, converting traffic to one's website.

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Now a few short tips here to get you off and running with your article marketing is to 1) make catchy titles. Nothing is worse than a great article with a poor title. A poor title can make it so that the best article moral never gets off the ground. So you have to make your title catchy and be sure and use two or three keywords that are your main keywords in it in the first five words. Some search engines like Google will not really put much emphasis on anything past those five first words in your title.

Then 2) learn what others are doing that works. Go and become a member of places were article markers lurk like ezinearticles, Search Warp and Buzzle. Follow their blogs and learn from those that do article marketing and see what works and what doesn't - you can learn a lot this way and really cut down the learning curve. 3) is to just get started and set some easy goals. This is very important because you can't go out and start writing 10 articles a day of great content and expect great results when you've never done article writing before. This is a learning process and you will get better over time.

4) Don't worry about what others think about your writing ability, opinions and thoughts. Everyone has to start somewhere and yes you will run into critics out there especially if you decide to become a professional at this. As long as you stick to the idea that I stated earlier of trying to help others and give them your opinions, experience, etc. in a way where you are trying to help them, whether it be to save money, learn some new tips, etc., you will do great.

5) the last point is you need to learn how to do a proper author box at the ending to your article. If you are going to submit your article to an ezine you will need an author box where you will place a link along with some text trying to convince your readers to click through to your website. That is the goal after all, isn't it? To write this content, have someone read it and then have them click through to your website and thusly deliver you free, highly targeted traffic. If you are placing these articles for content on your own website you don't need to have an author box, but you will want to have anchor text linking to other pages of your website where you may have your shopping cart or forum or what ever.

After that it's just up to you and again it's a learning curve so don't expect your first articles to be written like a Harvard english professor. The main point here is to just sit down and start writing and the rule basically for article submissions is that you want to keep the length for your articles around 500 to 1000 words. For your own website there really is no limit, you just want to keep it as short as possible to retain your readers interests but at the same time you want to fully cover whatever the points are you want to make. So you could have an article that's 500 words long or you could have one that is 5000 to properly cover it on your own website.

The more articles you write either for your website or for submission the better off and the more traffic you will get. Basically just like with MLM or Mary Kay or any other form of interpersonal advertising, it is solely a numbers game. The more traffic you get, the more sales or conversions or leads or etc. that you will get. Just keep in mind that you want to keep the traffic as targeted as possible because there is a huge difference in the quality of traffic and the results you will achieve. For instance untargeted traffic or unrelated traffic might take 10,000 views or readers to get one conversion, whereas highly targeted traffic may take only 70 readers to get a buyer or a lead. See the big difference? You need highly targeted traffic to be super successful on the Internet and you will get this through proper article marketing.

Now, once you have established that you wish to use article marketing and submitting, which I do highly recommend to you by the way as it is the best method for getting free and highly targeted traffic, you will definitely want to learn about a certain program that will take your article marketing and viral and push your business and traffic to levels you could never have imagined. This program is called Mass Article Control and it is a must for anyone even considering article marketing. Basically it is the number-one article submitting and marketing solution out there and it will take your one article and the traffic you get from that and multiply it's results by 1000% or more! You would be stupid not to use it.

For more on Mass Article Content and taking your article marketing viral, Click Here!



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