Article marketing, of course, is the process of writing articles, including one or more links to your web site within the articles, and submitting the articles to the various online article directories.

One of the things for which article marketing is especially useful is that of increasing search engine rankings.

How does that work?

Let’s take a step back.

How do the search engines determine which websites should be ranked higher than others, and in which ranking?

One of the ways that search engines determine which web site should rank higher than another web site is by counting the number of inbound links to that web site. An inbound link is a link that is coming into your web site.

The theory is this: if you have more inbound links, you must be more popular, and if you are more popular then your web site must have more to offer, than another web site in your niche with fewer inbound links than you.

So how do you get more inbound links, and therefore increase ‘popularity’ and search engine rankings?

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One of my favorite ways , and one of the easiest ways, to do this is by article marketing. Each article that you submit to an article directory, with a link in it pointing back to your web site, gives you one additional inbound link to your web site.

Article marketing is a quick and easy way to get multiple inbound links to your web site. I regularly submit my articles to a list of about 150 article directories – and each of these directories places a link back to my web site, which increases my inbound link count and my link popularity.