Web Design Made Easy For The Home Based Business

 New technology released in 2007 has made it easy for people to
create their own websites and FTP upload entire pages from the
tools in MS Office Suite 2007-Business Edition.

However, now that it is easy to make a website without
FrontPage or DreamWeaver, there are still some elements of web
design that you need to remember before publishing your site.

Tools

Both MSWord and Publisher can be used to create websites. But,
like FrontPage or Dreamweaver, the page will not appear the
same on every browser. Anyone who wants to create their own
webpage needs to download Internet Explorer (IE) and Firefox.

IE is the most popular browser in the USA. But, Firefox
(Modzilla) is most popular in the world.

All images should be chanced to .75 dpi. This is easy using
Window's Paint.

There are several FTP publishers. These are software programs
that lift your web pages off the computer and publish them on
the Internet. This is the best way to load a website. Avoid the
`easy' tools.

Here is a quick guideline to help work at home business owners
build a website which can earn money.

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1. It's about the content. The only way to get listed today is
to have good content, updated at least once every two weeks.

Many new business owners build a website on a few dozen
keywords. They believe this brings more traffic. Unfortunately,
it works backward. Too many keywords confuse search engines,
reducing the websites Page Rank.

There are no keyword search engines anymore. Today's search
engines are more concerned with inbound links. Instead of
writing articles that have a keyword repeated a few dozen
times, write an insightful article that solves problems for
your readers.

The search engines not only know how many people click onto a
web page, but they know how long they stay. Websites that keep
readers for more than 30 seconds will rank higher.

2. Don't sell. The web visitor is not walking into a store.
They do not arrive at a website thinking, "I want to buy
something." Instead, most of them want to be entertained, or
educated. The best way to sell from a website is to solve
problems. This includes things like posting the cost of a
product or service, and even problems and solutions.

Avoid the long pages of testimonials. These are so `out of
date.' Instead, add a forum to the website and let the `real'
website visitors leave their comments.

3. Make effective use of the title and description tags. The
only keywords most search engines care about are buried in the
Heading Tags. Word will imbed Heading tags into a web page.

Forget the Meta keywords. They rarely play an important part in
today's Search Engine Optimization.

4. Don't design in Flash or use any other `cool tools.' Many
people do not have the tools needed to view these. If you must
add a video, then upload it to www.youtube.com and paste the
code onto your page.

Search engines cannot see pictures. This means that a page full
of pictures will only reduce a page rank, not increase it.

Flash creates major problems with search engine indexing. There
is no way for the search engines to extract content from the
website as it is all contained with in the swf file.

5 .Instill a sense of well. One of the first things most web
visitors will look for is proof that the business cares about
them. They want something before they are sold. It is also
important to have business contact information pricing, privacy
information, shipping, problem solving FAQ, and even a personal
blog from the `owner.'

These things will improve the success of any web based
business, or work at home web site.

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